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Calculations
Curious to know how our KPIs are calculated or the reason why data differs between platforms? Check this section out.
All Calculations
- The Iconosquare Guide to Reach & Impressions
- How is Iconosquare Changing the Way It Calculates and Displays LinkedIn Impressions?
- What are the "Previous period" and "Same period last year" options in the date picker?
- Why am I missing data for likes on Reels?
- How are the Facebook Engagement/Reach Rates calculated?
- How is the average impression rate calculated for Stories?
- What is the difference between Engagement Rate and Engagement on Reach?
- The engagement rate is very high for some of my media. Why?
- Why is our Reach data sometimes different from Facebook's?
- How is Engagement rate and Average engagement rate per post calculated?
- How are daily likes and comments calculated?