Calculations

All Calculations

• The Iconosquare Guide to Reach & Impressions
• How is Engagement rate and Average engagement rate per post calculated?
• Why is our Reach data sometimes different from Facebook's?
• How is the average impression rate calculated for Stories?
• Why is my Twitter Impressions data on Iconosquare different from what I'm seeing on Twitter's native data?
• How are the Facebook Engagement/Reach Rates calculated?
• How are daily likes and comments calculated?
• The engagement rate is very high for some of my media. Why?
• What is the difference between Engagement Rate and Engagement on Reach?
• How is Iconosquare Changing the Way It Calculates and Displays LinkedIn Impressions?
• What are the "Previous period" and "Same period last year" options in the date picker?
• Why am I missing data for likes on Reels?

See more