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Knowledge base
Calculations
Setting up your account
Adding social profiles
Most Frequently Asked Questions
Account Settings
Adding Social Profiles
Analytics
Billing
Most Frequently Asked Questions
Referall Program
Social Profile Data
Instagram Analytics
Facebook Analytics
TikTok Analytics
LinkedIn Analytics
Reels
Stories
Pinterest Analytics
Iconosquare Features
Dashboards
Exports and Reports
Campaigns
Publishing
Conversations
Media Library
Listening
Analytics
Content
Zapier
Groups
Calculations
All Calculations
Iconosquare Account Information
Account Management
Subscription and Plan Information
Trial Information
Settings & Platform Options
Login Information
Permissions
Troubleshooting and Errors
Troubleshooting
Apps and Free tools
Instagram Audit
Resources
Apps for iOS and Android
Omnilink
Product Changes
Product Updates
Calculations
Curious to know how our KPIs are calculated or the reason why data differs between platforms? Check this section out.
All Calculations
The Iconosquare Guide to Reach & Impressions
How is Engagement rate and Average engagement rate per post calculated?
Why is our Reach data sometimes different from Facebook's?
How is the average impression rate calculated for Stories?
How are the Facebook Engagement/Reach Rates calculated?
How are daily likes and comments calculated?
The engagement rate is very high for some of my media. Why?
What is the difference between Engagement Rate and Engagement on Reach?
How is Iconosquare Changing the Way It Calculates and Displays LinkedIn Impressions?
What are the "Previous period" and "Same period last year" options in the date picker?
Why am I missing data for likes on Reels?
See more
