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      How are the Facebook Engagement/Reach Rates calculated?

      Engagement rate 
      (Total Number of Reactions, Comments Shares & Clicks / Number of fans at the time of posting) x 100 = %
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      Engagement on reach rate 
      (Total Number of Reactions, Comments, Shares & Clicks / Reach of the post) x 100 = %

      ​Reach rate 
      (Reach of post / Number of fans at the time of posting) x 100 = %