---
title: Why is our Reach data sometimes different from Facebook's?
description: Our reach counts are broken down into 24hr segments, added together to make a total (for example, past 30 days). We call this daily Reach. What this means is that while we can know if the same user se
---

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# Why is our Reach data sometimes different from Facebook's?

Our reach counts are broken down into 24hr segments, added together to make a total (for example, past 30 days). We call this **daily Reach**. What this means is that while we can know if the same user sees your post more than once in a day, we can't carry over knowledge of that user *to the next day.* So while Facebook will only count this user once (as 1 x Reach) over the 30-day time period, we will count them multiple times as 1 unique daily Reach.  

**An example:**   

**Scenario 1:** John sees your post once each day for 3 days.

Iconosquare shows: 3 reach, 3 impressions.

Facebook shows: 1 reach, 3 impressions.

**Scenario 2:** John sees your post twice a day for 3 days.

Iconosquare shows: 3 reach, 6 impressions.

Facebook shows:  1 reach, 6 impressions

 

Want to know more about Reach and Impressions, check out our video below: 

<iframe width="560" height="315" src="https://www.youtube.com/embed/Dumm_55xZ8U?si=yCPzhn_mU6ScOfSs" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 

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