--- title: Changes to Facebook Page Metrics on Iconosquare description: Following updates to Meta’s API, a number of Facebook insights will no longer be available on Iconosquare. --- [Skip to content](https://support.iconosquare.com/changes-to-facebook-page-metrics-on-iconosquare#main-content) - [English](https://support.iconosquare.com/changes-to-facebook-page-metrics-on-iconosquare) - [Français](https://support.iconosquare.com/fr/du-changement-dans-les-indicateurs-des-pages-facebook-sur-iconosquare) English Show submenu for translations ![iconosquare\_logo\_blue\_full\_1024px.png\]](https://support.iconosquare.com/hs-fs/hubfs/Images/Logos/iconosquare_logo_blue_full_1024px.png?width=150&height=50&name=iconosquare_logo_blue_full_1024px.png) Open main navigation Close main navigation - - [English](https://support.iconosquare.com/changes-to-facebook-page-metrics-on-iconosquare) - [Français](https://support.iconosquare.com/fr/du-changement-dans-les-indicateurs-des-pages-facebook-sur-iconosquare) English Show submenu for translations - [Visit website](https://www.iconosquare.com/) [Visit website](https://www.iconosquare.com/) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge base](https://support.iconosquare.com/?hsLang=en) 2. [Calculations](https://support.iconosquare.com/calculations?hsLang=en) 3. [All Calculations](https://support.iconosquare.com/calculations?hsLang=en#all-calculations) # Changes to Facebook Page Metrics on Iconosquare #### Meta has announced updates to the **Facebook Page Insights API**, which will affect some of the metrics available in Iconosquare. These changes will take effect on **November 15th, 2025**. ##### Below you’ll find all the details about what’s changing, how this impacts your Iconosquare analytics, and what to expect moving forward. \- What is changing in the Facebook API? On **November 15th, 2025**, Meta will **deprecate two metrics** in the Facebook API: - **Impressions** - **Page Fans (Likes)** ##### - New Metric: Views The **Impressions** metric will be replaced by a new metric called **Views**. This update aligns Facebook metrics with **Instagram**, which already uses **Views** as the main metric to measure content distribution. ### **What is changing in Iconosquare?** #### **1. Impressions → Views** Iconosquare will continue collecting **Impressions** data until **November 15th, 2025**. After that date, we’ll start tracking **Views** instead. This ensures that your Facebook Page performance data remains consistent and up-to-date with Facebook’s latest definitions. #### **2. New Combined Metric: Views/Impressions** To make the transition smooth, we’re introducing a **combined metric** called Views/Impressions. This metric will automatically merge both data types, so you won’t need to switch between Views and Impressions depending on your date range. **Example:** If you analyse data for the entire month of **November 2025**, the **Views/Impressions** metric will: - Display **Impressions** for posts published **before November 15th**, and - Display **Views** for posts published **after November 15th**. #### **3. Fans Metric Removed** The **Fans (Page Likes)** metric will be **removed** from Iconosquare. Moving forward, **Page Followers** will be the **primary metric** to measure your audience growth on Facebook. This aligns with Meta’s broader move away from Page Likes in favour of Followers. | ##### **Metric** | ##### Where this metric can be found on Iconosquare | ##### What is changing | | --- | --- | --- | | ##### Fans | Dashboards Analytics \> Overview Analytics \> Engagement Analytics \> Community Analytics \> Individual post analytics Reports \> Social Profile report, Competitor report, Dashboard report Content \> Campaigns Listening \> Competitors | The Fans metric will be removed. Alternative metric available: Followers | | ##### Impressions | Dashboards Analytics \> Overview Analytics \> Reach/Impressions Analytics \> Individual post analytics Reports \> Social Profile report, Competitor report, Dashboard report Content \> Campaigns | A new metric, Views/Impressions, will replace the Impressions metric. |   ### **How will this affect my reports and dashboards?** - All historic **Impressions** data will remain available in your reports, but will be under the new name “Views/Impressions". - The new Views/Impressions metric will appear in relevant dashboards and exports. - **Fans** will no longer appear as a selectable metric in analytics or reports; use **Followers** instead. No manual changes are required on your end — all updates will happen automatically. ### **When will these changes take effect?** The changes will take effect on **November 15th, 2025**. From that date, Iconosquare will stop collecting Impressions and begin collecting Views. ### **Why is this change happening?** This update is driven by **Meta’s modifications** to the Facebook Page Insights API. Iconosquare is updating its metrics to stay fully aligned with Meta’s official definitions and data sources. ### **Need more help?** If you have any questions about these changes or need assistance understanding the new metrics, please reach out to our Support Team via chat or at [help@iconosquare.com](mailto:help@iconosquare.com). - [Setting up your account](https://support.iconosquare.com/setting-up-your-account?hsLang=en#main-content) - [Adding social profiles](https://support.iconosquare.com/setting-up-your-account?hsLang=en#adding-social-profiles) - [Feature Set Up](https://support.iconosquare.com/setting-up-your-account?hsLang=en#feature-set-up) - [Most Frequently Asked Questions](https://support.iconosquare.com/most-frequently-asked-questions?hsLang=en#main-content) - [Account Settings](https://support.iconosquare.com/most-frequently-asked-questions?hsLang=en#account-settings) - [Adding Social Profiles](https://support.iconosquare.com/most-frequently-asked-questions?hsLang=en#adding-social-profiles) - 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