Learn about the new method for calculating and displaying LinkedIn Impressions, which provides a more accurate and consistent view of your content's performance by breaking down impressions day by day over a selected period.
What is changing in how LinkedIn Impressions are calculated?
We are updating the way we calculate and display LinkedIn Impressions to improve accuracy and consistency. Previously, we displayed the total number of impressions for each media piece (e.g., a post or video) on a given day, which could be misleading. Now, we will display the total number of impressions broken down day by day over the selected period. This means you will see a daily total of impressions for each day in the selected timeframe.
Why is this change being made?
This change is being made to provide more precise and consistent data. By breaking down impressions day by day, you will get a clearer picture of how your content performs over time. This new method aligns impressions with how we already display Reach, making all your analytics more consistent and easier to compare.
What are "Reach" and "Impressions" in LinkedIn analytics?
- Reach: The number of unique users who have seen your content.
- Impressions: The total number of times your content has been displayed, regardless of whether it was clicked or not.
How were impressions calculated before this change?
Previously, we displayed the total impressions of all media for the selected period as a single sum. For example, if you had 5 pieces of media, we summed up the impressions for each piece on the current day only, which could lead to inaccurate data representation over a selected period.
How will impressions be calculated now?
Impressions will now be broken down and displayed day by day for the selected period. This means that if you select a week, you will see the total number of impressions for each day within that week, providing a more accurate view of how your content performs over time.
Will this affect impressions on individual posts?
No, this change primarily affects page impressions. Impressions on individual posts will still be recorded based on the day the post was made.
How will this update benefit me?
- Accuracy: You will have a clearer, more accurate picture of how your content performs over time.
- Consistency: Data on impressions will now be consistent with Reach and other Key Performance Indicators (KPIs) on the platform.
- Insight: You will gain better insights into daily engagement trends, helping you refine your content strategy more effectively.
Does this change affect how Reach is displayed?
No, the way Reach is displayed remains the same. Reach is already shown day by day, and this update aligns impressions with that method.
Where can I see these updated impressions data?
You will see the updated impressions data from your LinkedIn profile's Overview and Reach pages, where you currently view Reach and other metrics.
Who can I contact for further questions or support?
If you have any further questions or need support regarding this update, please contact our customer support team at help@iconosquare.com