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Why is my Twitter Impressions data on Iconosquare different from what I'm seeing on Twitter's native data?
Account-level Twitter impressions on Iconosquare are not calculated in the same way as on Twitter's native analytics.
The
Total Impressions KPI on Iconosquare (found on the Overview and Impressions sections) refers to the total number of views received on your Tweets/Replies
posted during the date range you have selected. This does
not take into account views on Tweets/Replies posted before the date range you have selected, even if the views are "happening" during the selected date range.
Example:
The Tweets/Replies I posted between 21st - 27th October have generated 1200 impressions.
A Tweet I posted on 20th October was viewed by someone today (27th October) but that view will not be included in the "Total impressions" KPI.
On Twitter's native data, however, when looking at total impressions for the date range of 21st - 27th October, that view would be included in the account-level impressions data, since this includes all impressions received during a selected date period, regardless of when the Tweet was posted.