What should my Engagement Rate be?

No matter the size of your account, you should aim to have between a 3% to 5% Engagement Rate. However, this can vary depending on the industry you're in (find out more about this here!).

If you're creating great content that your community loves to see and interact with, there is no reason why you can't maintain this metric.

Pssst... Engagement Rate is arguably the most important metric when trying to gauge how your community feels about your latest post. 

If you're an influencer, it's also increasingly the metric that brands focus on when choosing influencers to partner with. 

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