TikTok Analytics - Thematic Glossary

Overview section 

 

Total videos

You will see the total number of videos you have posted within the selected time period. 

 

Total likes

The total number of likes on your videos within the selected period of time.  

 

Total Engagement 

The total number of engagements (likes, comments, shares) on your videos within the selected period of time.

 

Average engagement rate on views

Average engagement rate on views per video across all videos published within the selected time period. Calculated by taking the likes, comments and shares received, divided by the number of views. 

 

Total comments

The total number of comments on all of your videos within the selected time period.

 

Total shares

The total number of shares of your videos published within the selected dates.

 

Total views

The total number of views on your videos published within the selected dates.

 

Most recent videos

An overview of the most recent videos within the timeframe you have selected. 

 

Likes history

The number of likes for the posts published within the date range you have selected. Likes in this case will be shown as a total for the posts regardless of the date the like was received. 

 

Comments history

The total number of comments for the posts within the selected time period. Comments for these posts will appear as a total regardless of the date they were received. 

 

Shares history

The total number of shares received for your videos posted within the selected time period. The shares will appear totaled regardless of the date they were received. 

 

Video views history

The total number of views on your videos posted within the date range selected. The total views will be shown regardless of the date the view was received. 

 

Post lifespan 

Your post likes, comments, shares, views (depending on the filter applied) during the first 24 hours compared to the previous post.

 

Post density

Your posting habits per day or per hour (depending on the filter applies). This data is updated approximately every hour.

 

Post history

The total number of posts on your profile during the selected period.

 

Engagement section

 

Total engagement 

The total number of engagements (likes, comments, shares) on your videos within the selected period of time.

 

Average engagement rate on views

Average engagement rate on views per video across all videos published within the selected time period. Calculated by taking the likes, comments and shares received, divided by the number of views. 

 

Most " " videos 

Sort your posts by most or least recent or by most or least engaging, liked, commented, shared or viewed within your selected time period.  

 

Total likes

Total likes for your videos posted during the time period you have selected. 

 

Average likes per video

The average number of likes per video published within the selected dates.

This is taken by adding the total number of likes within the time period and dividing it by the number of videos within that same time period.

 

Total comments

The total number of comments on your videos published within the selected dates.

 

Average comments per video

The average number of comments received on the videos from the time frame selected. Calculated by adding the number of comments on your videos within the time period selected and dividing the total by the number of videos. 

 

Likes history 

The number of likes for the posts published within the date range you have selected. Likes in this case will be shown as a total for the posts regardless of the date the like was received. 

 

Comments history

The total number of comments for the posts within the selected time period. Comments for these posts will appear as a total regardless of the date they were received.

 

Best time to post - Engagement

This chart will show you the best times to post based on your engagement. It is based on your posting habits. Data is updated approximately every hour.

 

Total shares

The total number of shares of your videos published within the selected dates.

 

Average shares per video

The average number of shares per video published within the selected dates.

Calculated by adding the total number of shares and dividing it by the number of videos within that same time period.

 

Total views

The total number of views on your videos published within the selected dates.

 

Average views per video

The average number of views per video published within the selected dates.

Calculated by adding the total number of views and dividing it by the number of videos within that same time period.

 

Shares history 

The number of shares for a given date. Equal to the total number of shares for all videos published on this date, regardless of the date on which these shares were received.

 

Video views history

The number of views for a given date. Equal to the total number of views for all videos published on this date, regardless of the date on which these views were made.

 

Average engagement rate history

The evolution of your average engagement rate. Data is updated approximately every hour. Data points represent the average engagement rate for all posts published on that day.