How is the Completion Rate calculated?

The Completion Rate formula on a Story is based on the number of people who have completed your Story.

It allows you to understand which percentage of users have watched your Story until the end.

Here is an example of how this is calculated:

Impressions of Story = 1323

Exits = 111

1323 - 111 = 1212 (This tells you the number of completions)

(1212 / 1323) x 100 = 92%

Completion rate = 92%