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      Industry Benchmarks

      You can compare your performance on Instagram to that of your industry giving them an understand of how they’re performing across metrics like:

      • Engagement rate
      • Reach
      • Follower growth
      • Instagram Stories performance

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      They’ll also get a snapshot of the types of posts their industry is posting eg. images, videos, stories, carousels so they can see how their content stacks up.

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      Industry benchmarks are made up of Iconosquare customer data and users’ industries are aligned with the sector they selected on Facebook.

      Note: Data is based on the last 30 days