What are Industry Benchmarks?

You can compare your performance on Instagram to that of your industry, giving you an understand of how you stack up against your average competitor on the following metrics:

• Engagement rate

• Reach

• Follower growth

• Instagram Stories performance

You'll also get a snapshot of the types of posts competitors in your industry are posting eg. images, videos, stories, carousels so they can see how their content stacks up.

Benchmarks are based on other Iconosquare users from within the Industry you selected for your Facebook Business page.

If you believe you are not listed as the right industry, you will need to change this directly on your Page settings in Facebook.

Note: Data is based on the last 30 days