Industry Benchmarks

You can compare your performance on Instagram to that of your industry giving them an understand of how they’re performing across metrics like:

  • Engagement rate
  • Reach
  • Follower growth
  • Instagram Stories performance


They’ll also get a snapshot of the types of posts their industry is posting eg. images, videos, stories, carousels so they can see how their content stacks up.


Industry benchmarks are made up of Iconosquare customer data and users’ industries are aligned with the sector they selected on Facebook.

Note: Data is based on the last 30 days