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Managing Analytics for a group of profiles

Once your profiles are grouped, you can quickly analyze both the overall performance of the group and the individual performance of each profile within it.

Why use group statistics?

Using Analytics at the group level allows you to:

  • Get a global view: Track the performance of all profiles in the group in one place.

  • Identify trends: Easily compare profiles and spot strengths or areas for improvement.

  • Save time: No need to review analytics profile by profile.


Check out this video if you need more information on how to create and manage groups.

How to access a group's statistics?

  1. Click Profiles at the top of any page.

  2. Open the Groups tab.

  3. Select a group and close the window.

  4. In the left-hand menu, click Analytics > Overview.

You will then access a summary table displaying the group’s statistics, followed by a detailed breakdown for each profile included in the group.

Practical tips

  • Hover over the trend arrows (green, gray, or red) to see additional details about the displayed value.

  • If certain statistics are not available, N/A will be displayed.

 

Can I customize the statistics shown in the table?

Yes absolutely, you can choose the statistics you want to appear in the table.

  • Click the Table Settings button.

  • Check or uncheck the statistics you want to display.

  • Rearrange the columns in your preferred order by dragging the six-dot handle at the top of each column to the left or right.

 

 

Can I export the statistics table?

Yes. You can export your comparison table in CSV format by clicking the blue export button next to the Table Settings option.

 

 

Historical data availability

Group statistics are calculated based on the historical data available for each individual social profile included in the group.

Please note:

  • Historical data depends on the social network and the date the profile was connected to Iconosquare.

  • Group data is not retroactively generated before a profile was connected to Iconosquare.

  • If a profile is added to a group later, its historical data will still follow the profile’s own data availability.

If certain data is unavailable for a specific period or platform, it may appear as N/A in the table.