Why does the number of likes on the Media Viewer sometimes appear in blue? Cordelia February 14, 2023 08:19 Updated The number of likes will appear in blue on the Media Viewer when you've liked the media yourself. Related articles How are daily likes and comments calculated? Reels analytics are now on Iconosquare 🎉! Can I see analytics for my Instagram promoted posts on Iconosquare? The engagement rate is very high for some of my media. Why? Can I download post-by-post analytics? Comments 0 comments Article is closed for comments.