Deprecation of Facebook Page Metrics

Following a recent update on Meta’s API, a number of Facebook Page insights will no longer be available on Iconosquare.

Please note that some metrics have stopped being updated as of March 14th, 2024 and some other as of September 16th, 2024, but historical data gathered will still be available to view on your Iconosquare account. The metrics impacted by this update are listed below.

Overview section:
March 14th, 2024
Page’s fan Engagement history
Page Engagements
Engagement rate on reach

September 16th, 2024

Organic Reach only for the Reach KPI

Engagement section:
March 14th, 2024
Page consumptions
Engagement on Reach rate
Page engagement

Community section:
March 14th, 2024
Gained fans per source
Lost fans per source
Language distribution of people engaged
Age & gender of fans
Age & gender of people engaged
Cities of people engaged
Countries of people engaged

Page performance:
March 14th, 2024
Page mentions history
Page performance history
Tab views
Top referring external domains
Positive actions history

September 16th, 2024
Page views data
Page CTA data
Page check-ins data

Reach section:
September 16th, 2024
Organic Reach only for the Reach KPI
Organic Reach for the Reach & Impressions history chart
Organic Reach for the Page reach distribution by source chart
Fans online

Media viewer:
September 16th, 2024
Unique Clicks


Thank you for your understanding.