---
title: How do I tag products in my Instagram posts?
description: Tag products from your Instagram Shop when you schedule a post in Iconosquare and publish shoppable posts.
---

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# How do I tag products in my Instagram posts?

## Tag products from your Instagram Shop when you schedule a post in Iconosquare, so your post goes live as a shoppable post

Product tags turn your Instagram posts into shoppable posts. Followers tap a tag to see the product’s name and price, then go to the product page. You can now add product tags when you schedule a post in Iconosquare, and they go live with your post.

### What you need

To tag products from Iconosquare, your Instagram account must:

- be an **Instagram Business account**. Creator and personal accounts can’t tag products through Iconosquare;
- be connected to an **approved Instagram Shop** with a product catalog;
- be connected by someone who is an **admin of the Meta Business account** that owns the shop.

In some countries, such as the US, Meta also requires your shop to have **checkout on Instagram or Facebook** enabled.

> **Note:** You can only tag products from your own shop. Tagging other brands’ products is possible in the Instagram app, but Meta doesn’t allow it from third-party tools.

### Which plans include product tagging?

Product tagging is available on the **Scale** and **Custom** plans, and during your **free trial**. On other plans, the **Tag products** tool shows a crown: click it to see how to upgrade.

### Give Iconosquare access to your shop

- **If you’re connecting a new Instagram account:** Meta asks you to allow product tagging at the same time as automatic publishing. If you say no, your account still connects and you can schedule posts as usual, but you won’t be able to tag products.
- **If your account is already connected:** in the Scheduler, hover over the **Tag products** tool next to your post preview, then click **Allow access**. If you have unsaved changes, Iconosquare first asks whether to save your post as a draft. You’re then sent to Meta to give access, and brought back to the Scheduler.

> **Important:** Only admins and managers can give Iconosquare access to the shop. Other team members see a message asking them to contact an admin or a manager. Once access is given, every team member who can schedule posts on the account can tag products.

### Tag products in a post

1. Create a post for your Instagram account in the Scheduler. Product tags only apply to the Instagram version of the post: if it’s also scheduled on other networks, they won’t have tags.
2. Open the **Tag products** tool.
3. For a photo or a carousel, click on the image where you want to place the tag. For a carousel, choose the slide first.
4. Search for the product, then select it.
5. Schedule your post with **automatic publishing**.

### What you can tag

| Format | Product tags |
| --- | --- |
| Photo | Up to 20, placed on the image |
| Carousel | Up to 20 in total, and 5 per slide |
| Reel | Up to 30, shown as a product list (no position on the video) |
| Story | Not supported by Instagram |

Each product can only be tagged once per post, including across the slides of a carousel.

#### Can’t find or select a product?

The search shows the products of the catalog linked to your Instagram Shop. Only products **approved by Meta** can be tagged. If a product can’t be selected, check its status:

- **In review:** Meta is reviewing the product. You can tag it once it’s approved.
- **Needs re-review:** the product was changed and Meta needs to review it again.
- **Rejected by Meta:** the product doesn’t meet Meta’s commerce policies. Open Commerce Manager to see why and request another review.

If a product doesn’t appear at all, make sure it’s in the catalog linked to your Instagram Shop in Commerce Manager.

### Meta’s daily limit

> **Caution:** Meta allows up to **25 posts with product tags per account within 24 hours**. Iconosquare warns you in the composer and the calendar if a scheduled post goes over this limit.

Posts you tag directly in the Instagram app or with another tool also count toward this limit, but Iconosquare can’t see them. If the limit is reached when your post goes live, it’s published without its product tags, and you get a notification and an email.

### Reminder posts

Reminder posts are published by hand from the Instagram app. Your product tags are kept in Iconosquare, but you need to add them in Instagram when you publish.

### Why was my post published without some of its tags?

Before publishing, Iconosquare checks your tags again with Meta. Your post is always published: if a tag can’t be added, the post goes out without it. You’ll get an in-app notification and an email listing the products that weren’t added. Meta doesn’t always tell us why, but here are the possible reasons and what you can do:

#### The product was rejected by Meta

Meta reviews every product in your catalog. If a product no longer meets Meta’s commerce policies, it can’t be tagged.

**What you can do:** open Commerce Manager to see why the product was rejected, fix it or request another review. Once Meta approves it, you can tag it again.

#### The product is no longer in your catalog

The product was deleted from your catalog, or the catalog linked to your Instagram Shop changed, after you scheduled the post.

**What you can do:** check your catalog in Commerce Manager. If the product is back, you can tag it again.

#### The product is back in review

Meta is reviewing the product again. Its tag is kept on your post and shows automatically once Meta approves the product. You don’t need to do anything.

#### Meta’s daily limit was reached

The limit of 25 tagged posts per account within 24 hours was already reached when your post went live, including posts tagged outside Iconosquare.

**What you can do:** add the tags in the Instagram app once the 24 hours have passed, and spread out your tagged posts in the future.

#### Iconosquare no longer has access to your shop

The permission to tag products was removed, or the person who connected your account is no longer an admin of the Meta Business account that owns the shop.

**What you can do:** refresh Iconosquare’s permissions on Facebook, with an admin of the Meta Business account. Follow the steps in How can I refresh my Facebook permissions? Until then, your other scheduled posts with product tags will be published without them.

#### Your account can no longer tag products

Meta no longer allows product tagging for this account. This happens, for example, when the account was switched to a Creator account, the Instagram Shop was deactivated or is no longer approved, or Meta changed the conditions for your country.

**What you can do:** check the conditions in “What you need” above. Switch back to a Business account if needed, and check your shop’s status in Commerce Manager.

### Can I add the missing tags after publishing?

Yes. Your post is live on Instagram: you can add the missing product tags by hand from the Instagram app, by editing the post.

 

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