---
title: "Auto-posting to Instagram: supported media & limitations"
description: "    Single image media: Maximum file size: 8MB We support JPEG, PNG, BMP, and non-animated GIFs Must be within a 4:5 to 1.91:1 aspect ratio range - NOTE: We now offer square, 4:5, 4:3 and 1.91:1 cropp"
---

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# Auto-posting to Instagram: supported media & limitations

In this article :

- [What criteria does my media need to meet?](https://support.iconosquare.com/which-media-can-i-post-directly-to-instagram-with-automatic-posting#criteria) 
    - [Images](https://support.iconosquare.com/which-media-can-i-post-directly-to-instagram-with-automatic-posting#images)
    - [Reels](https://support.iconosquare.com/which-media-can-i-post-directly-to-instagram-with-automatic-posting#reels)
    - [Stories](https://support.iconosquare.com/which-media-can-i-post-directly-to-instagram-with-automatic-posting#stories)
- [What if my media doesn’t meet these criteria?](https://support.iconosquare.com/which-media-can-i-post-directly-to-instagram-with-automatic-posting#does-not-meet-criteria)
- [What are the current limitations of auto-posting?](https://support.iconosquare.com/which-media-can-i-post-directly-to-instagram-with-automatic-posting#limitations)

 

---

 

#### What criteria does my media need to meet?

To be automatically published via Iconosquare, your media must follow the technical requirements defined by Instagram.

##### **Images:**

- **Format:** JPEG
- **Maximum file size:** 8 MB
- **Aspect ratio:** 4:5 to 1.91:1
- **Width:** 
    - Minimum: 320 px (scaled up if needed)
    - Maximum: 1440 px (scaled down if needed)
- **Height:** varies depending on width and aspect ratio
- **Color space:** sRGB (other color spaces will be converted automatically)

---

##### **Reels**

- **File formats:** MP4 or MOV (MPEG-4 Part 14)
- **Video codec:** H264 or HEVC
- **Audio codec:** AAC, 48 kHz max, mono or stereo
- **Frame rate:** 23–60 FPS
- **Aspect ratio:** between 0.01:1 and 10:1 (recommended 9:16)
- **Resolution:** maximum width 1920 px
- **Video bitrate:** up to 25 Mbps (VBR)
- **Audio bitrate:** 128 kbps
- **Duration:** 3 seconds minimum, 15 minutes maximum
- **Maximum file size:** 300 MB

 

##### **Reel cover photo:**

- **Format:** JPEG
- **File size:** 8 MB maximum
- **Color space:** sRGB
- **Aspect ratio:** recommended 9:16 
    - If the original image is not 9:16, Instagram crops to the middle rectangle
    - If shared to the feed, the cover is cropped to 1:1

---

##### **Story images:**

- **Format:** JPEG
- **Maximum file size:** 8 MB
- **Aspect ratio:** recommended 9:16
- **Color space:** sRGB

##### **Story videos:**

- **File formats:** MP4 or MOV
- **Video codec:** H264 or HEVC
- **Audio codec:** AAC, 48 kHz max, mono or stereo
- **Frame rate:** 23–60 FPS
- **Aspect ratio:** 0.1:1 to 10:1 (recommended 9:16)
- **Resolution:** maximum width 1920 px
- **Video bitrate:** up to 25 Mbps (VBR)
- **Audio bitrate:** 128 kbps
- **Duration:** 3 seconds minimum, 60 seconds maximum
- **Maximum file size:** 100 MB

 

---

 

#### **What if my media doesn’t meet these criteria?**

No problem! You can still schedule your post using the "Create a reminder" option:

- You’ll receive a push notification when it’s time to post so make sure to download our mobile app!
- Larger files are supported: 
    - **Images:** up to 15 MB
    - **Videos:** up to 150 MB

 

---

#### **Current limitations of auto-posting**

Some Instagram features cannot be automatically published through Iconosquare:

- Shopping tags
- Branded content tags
- Filters
- Stickers for stories (i.e., link, poll, location)
- Tagging private accounts

 

By enabling automatic posting access through Iconosquare, once you schedule a media, Iconosquare will push this media directly to your Instagram feed. If you change your mind about a post, you can archive or delete the post directly on the IG app. Or, you can also edit or delete your scheduled posts in Iconosquare, but only ***before* **the scheduled posting time.

 

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