Auto-posting to Instagram: supported media & limitations

What criteria does my media need to meet?

To be automatically published via Iconosquare, your media must follow the technical requirements defined by Instagram.

Images:

• Format: JPEG
• Maximum file size: 8 MB
• Aspect ratio: 4:5 to 1.91:1
• Width:
  • Minimum: 320 px (scaled up if needed)
  • Maximum: 1440 px (scaled down if needed)
• Height: varies depending on width and aspect ratio
• Color space: sRGB (other color spaces will be converted automatically)

Reels

• File formats: MP4 or MOV (MPEG-4 Part 14)
• Video codec: H264 or HEVC
• Audio codec: AAC, 48 kHz max, mono or stereo
• Frame rate: 23–60 FPS
• Aspect ratio: between 0.01:1 and 10:1 (recommended 9:16)
• Resolution: maximum width 1920 px
• Video bitrate: up to 25 Mbps (VBR)
• Audio bitrate: 128 kbps
• Duration: 3 seconds minimum, 15 minutes maximum
• Maximum file size: 300 MB

Reel cover photo:

• Format: JPEG
• File size: 8 MB maximum
• Color space: sRGB
• Aspect ratio: recommended 9:16
  • If the original image is not 9:16, Instagram crops to the middle rectangle
  • If shared to the feed, the cover is cropped to 1:1

Story images:

• Format: JPEG
• Maximum file size: 8 MB
• Aspect ratio: recommended 9:16
• Color space: sRGB

Story videos:

• File formats: MP4 or MOV
• Video codec: H264 or HEVC
• Audio codec: AAC, 48 kHz max, mono or stereo
• Frame rate: 23–60 FPS
• Aspect ratio: 0.1:1 to 10:1 (recommended 9:16)
• Resolution: maximum width 1920 px
• Video bitrate: up to 25 Mbps (VBR)
• Audio bitrate: 128 kbps
• Duration: 3 seconds minimum, 60 seconds maximum
• Maximum file size: 100 MB

What if my media doesn’t meet these criteria?

No problem! You can still schedule your post using the "Create a reminder" option:

• You’ll receive a push notification when it’s time to post so make sure to download our mobile app!
• Larger files are supported:
  • Images: up to 15 MB
  • Videos: up to 150 MB

Current limitations of auto-posting

Some Instagram features cannot be automatically published through Iconosquare:

• Shopping tags
• Branded content tags
• Filters
• Stickers for stories (i.e., link, poll, location)
• Tagging private accounts

By enabling automatic posting access through Iconosquare, once you schedule a media, Iconosquare will push this media directly to your Instagram feed. If you change your mind about a post, you can archive or delete the post directly on the IG app. Or, you can also edit or delete your scheduled posts in Iconosquare, but only before the scheduled posting time.