---
title: What photo and video formats does Iconosquare accept?
description: "You can upload and schedule up to a maxiumum file size of: To take advantage of our automatic posting feature, please ensure that your media meets the following criteria: Stories specifications are th"
---

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# What photo and video formats does Iconosquare accept?

Iconosquare supports automatic publishing to multiple social networks, each with its own technical requirements and limitations. This article provides a complete overview of media specifications for the following platforms:

- [Instagram](https://support.iconosquare.com/what-photo-and-video-formats-does-iconosquare-accept-on-instagram-facebook-linkedin-and-tiktok#instagram)
- [Facebook](https://support.iconosquare.com/what-photo-and-video-formats-does-iconosquare-accept-on-instagram-facebook-linkedin-and-tiktok#facebook)
- [LinkedIn](https://support.iconosquare.com/what-photo-and-video-formats-does-iconosquare-accept-on-instagram-facebook-linkedin-and-tiktok#linkedin)
- [TikTok](https://support.iconosquare.com/what-photo-and-video-formats-does-iconosquare-accept-on-instagram-facebook-linkedin-and-tiktok#tiktok)
- [Pinterest](https://support.iconosquare.com/what-photo-and-video-formats-does-iconosquare-accept-on-instagram-facebook-linkedin-and-tiktok#pinterest)
- [X (formerly Twitter)](https://support.iconosquare.com/what-photo-and-video-formats-does-iconosquare-accept-on-instagram-facebook-linkedin-and-tiktok#x)
- [YouTube](https://support.iconosquare.com/what-photo-and-video-formats-does-iconosquare-accept-on-instagram-facebook-linkedin-and-tiktok#youtube)

Use the links above to quickly navigate to the specifications for each platform.

---

 

#### **Instagram**

##### **Images Specifications**

- Format: JPEG
- File size: 8 MB maximum.
- Aspect ratio: Must be within a 4:5 to 1.91:1 range
- Minimum width: 320 (will be scaled up to the minimum if necessary)
- Maximum width: 1440 (will be scaled down to the maximum if necessary)
- Height: Varies, depending on width and aspect ratio
- Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.
- Carousels can have up to 10 total images, videos, or a mix of the two.

##### **Reel Specifications**

- Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
- Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Frame rate: 23-60 FPS.
- Picture size: 
    - Maximum columns (horizontal pixels): 1920
    - Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
- Video bitrate: VBR, 25Mbps maximum
- Audio bitrate: 128kbps
- Duration: 15 mins maximum, 3 seconds minimum
- File size: 1GB maximum

 

##### Reels cover photo specifications

- Format: JPEG
- File size: 8MB maximum
- Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
- Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

 

##### **Story Image Specifications**

- Format: JPEG
- File size: 8 MB maximum.
- Aspect ratio: We recommended 9:16 to avoid cropping or blank space
- Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB

##### Story Video Specifications

- Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
- Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
- Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
- Frame rate: 23-60 FPS.
- Picture size: 
    - Maximum columns (horizontal pixels): 1920
    - Required aspect ratio is between 0.1:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space
- Video bitrate: VBR, 25Mbps maximum
- Audio bitrate: 128kbps
- Duration: 60 seconds maximum, 3 seconds minimum
- File size: 100MB maximum

 

---

#### **Facebook**

##### **Photo Specifications**

- Format: jpeg, bmp, png, gif and tiff.

- Size: 4MB maximum (recommended). For png files, we recommend not exceeding 1MB or the image may appear pixelated.

 

##### Reels Specifications

- Format: mp4
- Aspect Ratio: 9 x 16

- Resolution recommended: 1080 x 1920 pixels. Minimum is 540 x 960 pixels
- Frame Rate: 24 to 60 frames per second
- Duration: 3 to 90 seconds.  
  *A reel published as a story on a Facebook Page cannot exceed 60 seconds.*
- Video Settings: 
    - Chroma subsampling 4:2:0
    - Closed GOP (2-5 seconds)
    - Compression – H.264, H.265 (VP9, AV1 are also supported)
    - Fixed frame rate
    - Progressive scan

- Audio Settings:
  
    - Audio bitrate – 128kbs+
    - Channels – Stereo
    - Codec – AAC Low Complexity
    - Sample rate – 48kHz

##### Stories

Stories specifications are the same as the above, except that for a video, a video story can not exceed 60 seconds.

---

#### **LinkedIn**

##### **Photo Specifications**

- Images with less than 36 152 320 pixels
- Format: JPG, GIF and PNG
- GIF format supports up to 250 frames

- Between 2 and 20 images for multi-image posting

 

##### **Video Specifications**

- Length: 3 seconds to 30 minutes
- Size: Between 75kb and 500MB
- Format: MP4

 

##### Document

- File size: 100MB max and 300 pages.
- Supporter file types: PPT, PPTX, DOC, DOCX, and PDF.

 

---

#### **TikTok**

##### **Photo Specifications**

- Maximum resolution: 1080 x 1920 px or 1920 x 1080 px
- Size: within 20 MB for each image
- Format: JPG, JPEG or WebP

 

##### **Video Specifications** 

- Audio-video content must be in MP4, MOV or WEBM
- Maximum video size: 1 GB
- Video duration: 3 seconds to 10 minutes
- Minimum height and width: 360 pixels
- Minimum frame rate must be 23 FPS
- Maximum frame rate is 60 FPS

 

**Caption l**imit: 2,200 characters, including a maximum of 30 mentions

 

---

#### **Pinterest**

##### **Images**

- Format: .BMP, .JPEG, .PNG, .TIFF, .WEBP
- Size: 20 Mo max
- Title: 100 characters max
- Caption: 800 characters max

##### Video

- Format: MP4, M4V
- Encoding: H.264 or H.265
- Video length: Minimum 4 seconds, maximum 5 minutes
- Aspect ratio: For full-bleed videos (or videos that take up the entire screen), we recommend using a 9:16 ratio or 1080x1920 pixel size. Other options include: 1:2, 2:3, 3:4, 4:5, or 1:1.
- Title: 100 characters max
- Caption: 800 characters max

 

---

 

#### X (formerly Twitter)

 You may attach up to 4 photos, 1 animated GIF or 1 video in a Post.

 

##### Images

- Format: GIF, WEBP, JPG, PNG,
- Size: 5 MB max
- Caption: up to 280 characters

 

##### **Animated GIF recommendations**

- **Resolution**: \<= 1280x1080 (width x height)

 

 

- **Number of frames**: 350 max
- **Number of pixels**: \<= 300 million (width \* height \* num\_frames)
- **Size**: 15Mb mac

 

##### Video

**Recommended settings**

- **Video codec:** H264 High Profile
- **Frame rate:** 30 FPS or 60 FPS
- **Resolution:** 
    - 1280 × 720 (landscape)
    - 720 × 1280 (portrait)
    - 720 × 720 (square)
    - *Subscribed users can upload 1080p videos with 1080p playback*
- **Aspect ratio:** 16:9 (landscape/portrait) or 1:1 (square)
- **Video bitrate:** minimum 5,000 kbps
- **Audio codec:** AAC LC
- **Audio bitrate:** minimum 128 kbps

**Advanced settings**

- **Frame rate:** up to 60 FPS
- **Dimensions:** between 32 × 32 and 1280 × 1024
- **Size:** 512 MB max
- **Duration:** between 0.5 and 140 seconds
- **Aspect ratio:** between 1:3 and 3:1
- **Pixel aspect ratio:** 1:1
- **Pixel format:** YUV 4:2:0
- Encoding requirements:
  
    - Must not have open GOP

- - Must use progressive scan

- **Audio requirements:**

- - Codec: AAC with Low Complexity profile (High-Efficiency AAC is not supported)
    - Channels: mono or stereo (no 5.1 or higher)

 

---

 

#### YouTube

##### **Video Specifications**

- Format: .mp4, .mov, .webm, .avi, .wmv
- Video codec: H.264, VP9 (standard YouTube-supported codecs)
- Audio codec: AAC (recommended)
- File size: Up to 256 GB (YouTube platform limit, not enforced at scheduler level)
  
   
- Duration: Maximum 180 seconds (3 minutes). No strict minimum but at least 1 second recommended
- Aspect ratio: 
    - Shorts: 9:16 recommended.
    - Standard videos: typically 16:9
    - Other ratios are accepted but may affect rendering or distribution
- Resolution: 1080 × 1920 (recommended). Lower resolutions are accepted but not recommended.
- Frame rate: 24–60 FPS (recommended). Other frame rates may be transcoded
- Scan type: Progressive recommended

##### **Shorts Requirements**

To be recognized and distributed as a Short:

- Duration: 180 seconds maximum
- Aspect ratio: 9:16 recommended
- Resolution: 1080 x 1920 recommended (minimum ~720p)

Videos that do not follow these recommendations may still be published but may not be classified as Shorts.

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