What photo and video formats does Iconosquare accept?

Instagram

Images Specifications

• Format: JPEG
• File size: 8 MB maximum.
• Aspect ratio: Must be within a 4:5 to 1.91:1 range
• Minimum width: 320 (will be scaled up to the minimum if necessary)
• Maximum width: 1440 (will be scaled down to the maximum if necessary)
• Height: Varies, depending on width and aspect ratio
• Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.
• Carousels can have up to 10 total images, videos, or a mix of the two.

Reel Specifications

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.
• Picture size:
  • Maximum columns (horizontal pixels): 1920
  • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
• Video bitrate: VBR, 25Mbps maximum
• Audio bitrate: 128kbps
• Duration: 15 mins maximum, 3 seconds minimum
• File size: 1GB maximum

Reels cover photo specifications

• Format: JPEG
• File size: 8MB maximum
• Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
• Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

Story Image Specifications

• Format: JPEG
• File size: 8 MB maximum.
• Aspect ratio: We recommended 9:16 to avoid cropping or blank space
• Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB

Story Video Specifications

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.
• Picture size:

  • Maximum columns (horizontal pixels): 1920
  • Required aspect ratio is between 0.1:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space
• Video bitrate: VBR, 25Mbps maximum
• Audio bitrate: 128kbps
• Duration: 60 seconds maximum, 3 seconds minimum
• File size: 100MB maximum

Facebook

Photo Specifications

• Format: jpeg, bmp, png, gif and tiff.

• Size: 4MB maximum (recommended). For png files, we recommend not exceeding 1MB or the image may appear pixelated.

Reels Specifications

• Format: mp4

• Aspect Ratio: 9 x 16

• Resolution recommended: 1080 x 1920 pixels. Minimum is 540 x 960 pixels
• Frame Rate: 24 to 60 frames per second
• Duration: 3 to 90 seconds.
  A reel published as a story on a Facebook Page cannot exceed 60 seconds.
  
  
• Video Settings:
  • Chroma subsampling 4:2:0
  • Closed GOP (2-5 seconds)
  • Compression – H.264, H.265 (VP9, AV1 are also supported)
  • Fixed frame rate
  • Progressive scan

• Audio Settings:

  • Audio bitrate – 128kbs+

  • Channels – Stereo

  • Codec – AAC Low Complexity

  • Sample rate – 48kHz

Stories

Stories specifications are the same as the above, except that for a video, a video story can not exceed 60 seconds.

LinkedIn

Photo Specifications

• Images with less than 36 152 320 pixels

• Format: JPG, GIF and PNG

• GIF format supports up to 250 frames

• Between 2 and 20 images for multi-image posting

Video Specifications

• Length: 3 seconds to 30 minutes

• Size: Between 75kb and 500MB

• Format: MP4

Document

• File size: 100MB max and 300 pages.

• Supporter file types: PPT, PPTX, DOC, DOCX, and PDF.

TikTok

Photo Specifications

• Maximum resolution: 1080 x 1920 px or 1920 x 1080 px

• Size: within 20 MB for each image

• Format: JPG, JPEG or WebP

Video Specifications 

• Audio-video content must be in MP4, MOV or WEBM

• Maximum video size: 1 GB

• Video duration: 3 seconds to 10 minutes

• Minimum height and width: 360 pixels

• Minimum frame rate must be 23 FPS

• Maximum frame rate is 60 FPS

Pinterest

Images

Images

• Format: GIF, WEBP, JPG, PNG,

• Size: 5 MB max

• Caption: up to 280 characters

Animated GIF recommendations

• Resolution: <= 1280x1080 (width x height)