Publishing
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      What photo and video formats does Iconosquare accept on Instagram, Facebook, LinkedIn and TikTok?


        Facebook and Instagram supported formats

        You can upload and schedule up to a maxiumum file size of:

        Instagram
        • Reel : max 512MB.   
        • Stories : max 100MB
        • Images : max 8MB
        • Videos : max 100MB
        Facebook
        • Reel : max 512MB
        • Videos : max 512MB
        • Images : max 10MB
        Accepted video formats: .avi,.mp4,.3gp,.3g2,.webm,.mkv,.m2v,.mpeg .mpg .mpe .m1v, .m4v,.mov, .qt
         

        To take advantage of our automatic posting feature, please ensure that your media meets the following criteria:

         

        INSTAGRAM

        • Image Specifications
          • Format: JPEG
          • File size: 8 MB maximum.
          • Aspect ratio: Must be within a 4:5 to 1.91:1 range
          • Minimum width: 320 (will be scaled up to the minimum if necessary)
          • Maximum width: 1440 (will be scaled down to the maximum if necessary)
          • Height: Varies, depending on width and aspect ratio
          • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.
        • Reel Specifications

           The following are the specifications for Reels:

          • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

          • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

          • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

          • Frame rate: 23-60 FPS.

          • Picture size:
            • Maximum columns (horizontal pixels): 1920

            • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.

          • Video bitrate: VBR, 25Mbps maximum

          • Audio bitrate: 128kbps

          • Duration: 15 mins maximum, 3 seconds minimum

          • File size: 1GB maximum

        • The following are the specifications for a Reels cover photo:

          • Format: JPEG

          • File size: 8MB maximum

          • Color Space: sRGB. Images that use other color spaces will be converted to sRGB.

          • Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

        • Story Image Specifications
          • Format: JPEG
          • File size: 8 MB maximum.
          • Aspect ratio: We recommended 9:16 to avoid cropping or blank space
          • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB
        • Story Video Specifications
          • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
          • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
          • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
          • Frame rate: 23-60 FPS.
          • Picture size:
            • Maximum columns (horizontal pixels): 1920

            • Required aspect ratio is between 0.1:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space

          • Video bitrate: VBR, 25Mbps maximum

          • Audio bitrate: 128kbps

          • Duration: 60 seconds maximum, 3 seconds minimum

          • File size: 100MB maximum

        FACEBOOK

        • Photo Specifications
          • File type: jpeg, bmp, png, gif and tiff.
          • File size: 4MB maximum (recommended). For png files, we recommend not exceeding 1MB or the image may appear pixelated.
        • Reel Specifications
          • File type: mp4
          • Aspect Ratio: 9 x 16
          • Resolution recommended: 1080 x 1920 pixels. Minimum is 540 x 960 pixels
          • Frame Rate: 24 to 60 frames per second
          • Duration: 3 to 90 seconds.
        • A reel published as a story on a Facebook Page cannot exceed 60 seconds.
          • Video Settings:
            • Chroma subsampling 4:2:0
            • Closed GOP (2-5 seconds)
            • Compression – H.264, H.265 (VP9, AV1 are also supported)
            • Fixed frame rate
            • Progressive scan
          • Audio Settings:
            • Audio bitrate – 128kbs+
            • Channels – Stereo
            • Codec – AAC Low Complexity
            • Sample rate – 48kHz

        Stories specifications are the same as the above, except that for a video, a video story can not exceed 60 seconds.

        LINKEDIN

        • Photo Specifications
          • Images with less than 36152320 pixels
          • Format: JPG, GIF and PNG formats
        • GIF format supports up to 250 frames
          • Between 2 and 9 images for multi-image posting
        • Video Specifications
          • Length: 3 seconds to 30 minutes
          • File size: Between 75kb and 500MB
          • File format: MP4

        TIKTOK

        • Photo Specifications
          • Maximum resolution: 1080 x 1920 px or 1920 x 1080 px
          • File size: within 20 MB for each image
          • File type: JPG, JPEG or Webp
        • Video Specifications
          • Audio-video content must be in MP4 or MOV
          • Maximum video size: 1 GB
          • Video duration: 3 seconds to 10 minutes
          • Minimum height and width: 360 pixels
          • Minimum frame rate must be 23 FPS
          • Maximum frame rate is 60 FPS
        • Caption
          • Limit: 2,200 characters, including a maximum of 30 mentions