Meet Uma: Your AI Analyst for Smarter Social Media Insights

Understanding your social media performance shouldn't mean spending hours comparing date ranges, digging through dashboards, or trying to work out what changed.

That's why we're excited to introduce Uma, your AI Analyst.

Uma transforms your analytics into clear, evidence-based insights by answering questions about your social media performance in seconds. Instead of manually exploring reports and metrics, simply ask Uma what's happening in your data and get the context you need to understand your results with confidence.

Turn your data into insights

Social media teams are under more pressure than ever to prove results. But while analytics tools provide plenty of data, they rarely explain what it actually means.

Uma changes that.

Ask questions in plain language, such as:

• Why did my engagement drop this week?
• What changed compared to the previous period?
• What are the biggest trends in my performance this month?

Uma analyses your data and provides clear, evidence-based explanations, helping you understand what's driving your performance without the manual work.

Spend less time analysing, more time acting

Instead of switching between dashboards, comparing metrics, and searching for answers, Uma helps you:

• Understand what's driving your social media performance
• Spot key trends, changes, and anomalies faster
• Save hours on analysis and reporting
• Make more confident, data-backed decisions

Whether you're preparing a client report, monitoring campaign performance, or investigating an unexpected change in your metrics, Uma helps you find the answers faster.

Built for transparency

Uma doesn't just surface insights. It explains them.

Every response is based on your Iconosquare data and includes the reasoning behind the conclusions, giving you confidence in the insights you're using to make decisions and communicate results.

Uma is now available in beta for Iconosquare customers.

As this is an early release, your feedback will play an important role in shaping the future of Uma. We'll continue expanding its capabilities over the coming months to make it an even more powerful AI assistant for social media managers.

Ready to see your analytics differently? Open Iconosquare, click the Uma icon, and ask your first question.