--- title: "Meet Uma: Your AI Analyst for Smarter Social Media Insights" description: Discover Uma, Iconosquare's AI Analyst. Ask questions about your social media performance and get clear, evidence-based insights in seconds. --- [Skip to content](https://support.iconosquare.com/meet-uma-your-ai-analyst-for-smarter-social-media-insights#main-content) English Show submenu for translations ![iconosquare\_logo\_blue\_full\_1024px.png\]](https://support.iconosquare.com/hs-fs/hubfs/Images/Logos/iconosquare_logo_blue_full_1024px.png?width=150&height=50&name=iconosquare_logo_blue_full_1024px.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit website](https://www.iconosquare.com/) [Visit website](https://www.iconosquare.com/) How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge base](https://support.iconosquare.com/?hsLang=en) 2. [Product Changes](https://support.iconosquare.com/product-changes?hsLang=en) 3. [Product Updates](https://support.iconosquare.com/product-changes?hsLang=en#product-updates) # Meet Uma: Your AI Analyst for Smarter Social Media Insights ## Learn how Uma helps you uncover trends, explain performance, and save time on social media analysis. Understanding your social media performance shouldn't mean spending hours comparing date ranges, digging through dashboards, or trying to work out what changed. That's why we're excited to introduce **Uma**, your AI Analyst. Uma transforms your analytics into clear, evidence-based insights by answering questions about your social media performance in seconds. Instead of manually exploring reports and metrics, simply ask Uma what's happening in your data and get the context you need to understand your results with confidence. ![Screenshot 2026-06-10 at 21.44.08](https://support.iconosquare.com/hs-fs/hubfs/Screenshot%202026-06-10%20at%2021.44.08.png?width=670&height=320&name=Screenshot%202026-06-10%20at%2021.44.08.png) ### Turn your data into insights Social media teams are under more pressure than ever to prove results. But while analytics tools provide plenty of data, they rarely explain what it actually means. Uma changes that. Ask questions in plain language, such as: - *Why did my engagement drop this week?* - *What changed compared to the previous period?* - *What are the biggest trends in my performance this month?* Uma analyses your data and provides clear, evidence-based explanations, helping you understand what's driving your performance without the manual work. ### Spend less time analysing, more time acting Instead of switching between dashboards, comparing metrics, and searching for answers, Uma helps you: - Understand what's driving your social media performance - Spot key trends, changes, and anomalies faster - Save hours on analysis and reporting - Make more confident, data-backed decisions Whether you're preparing a client report, monitoring campaign performance, or investigating an unexpected change in your metrics, Uma helps you find the answers faster. ### Built for transparency Uma doesn't just surface insights. It explains them. Every response is based on your Iconosquare data and includes the reasoning behind the conclusions, giving you confidence in the insights you're using to make decisions and communicate results. **Uma is now available in beta for Iconosquare customers.** As this is an early release, your feedback will play an important role in shaping the future of Uma. We'll continue expanding its capabilities over the coming months to make it an even more powerful AI assistant for social media managers. Ready to see your analytics differently? 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