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  1. Iconosquare - ENG
  2. Calculations

Calculations

Curious to know how our KPIs are calculated or the reason why data differs between platforms? Check this section out.

All Calculations

  • The Iconosquare Guide to Reach & Impressions
  • How are the Facebook Engagement/Reach Rates calculated?
  • Why is our Reach data sometimes different from Facebook's?
  • How is the average impression rate calculated for Stories?
  • Why is my Twitter Impressions data on Iconosquare different from what I'm seeing on Twitter's native data?
  • How are daily likes and comments calculated?
See all 9 articles
Iconosquare - ENG