The data which we provide for your Facebook page analytics includes paid data, as well as organic.
For certain KPIs, we are able to display the split between Organic + Viral vs. Paid reach and impressions data, for example, in the Overview section and the Reach section, on the Reach and Impressions KPIs, as shown in the example below:
Also in the Reach section, on certain charts, we are able to provide a split between Organic, Paid and Viral reach, for example in the Reach & Impressions history chart, and the Reach distribution by source chart:
However, for engagement-related data, we are currently unable to provide a split between organic and paid data.
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