Check the definitions for all KPIs/metrics included under our Twitter analytics section!
In this article :
OVERVIEW SECTION
Total followers
The current total number of people following your Twitter profile
Follower evolution
How your number of followers has evolved during the date period you have selected.
Follower evolution percentage
See how your number of followers has evolved as a percentage during the date period you have selected.
Total Tweets
The total number of Tweets you've published during the date period you have selected. This includes all types of Tweets and Retweets but does not include the Replies you've made. This data is updated approximately every hour.
Total Replies sent
The total number of Replies you've sent during the date period you have selected. This data is updated approximately every hour.
Total Impressions
The total number of times your Tweets and Replies have been viewed during the date period you have selected. This includes views on any type of Tweet and all of your Replies.
Average engagement rate per Tweet
An average of the engagement rates per Tweet across all Tweets published during the date period you have selected. Engagement rate per Tweet is calculated by taking the Likes, Replies and Retweets received and dividing this figure by the number of followers at the time of the Tweet.
Follower growth chart
See how your number of followers is growing over time (based on the date period you have selected). Data in this chart is updated approximately every hour.
Average engagement rate history
See how your average engagement rate h is evolving over time (based on the date period you have selected). Each data point represents the average engagement rate for all tweets posted on that day. Data is updated approximately every hour.
Most Recent Tweets
This section shows you the 10 most recent Tweets published within the date period you have selected. Can also be sorted by a number of different filters using the drop-down arrow (for example "Most liked"). Click on one of the thumbnails to see analytics for that individual Tweet. Click "See more" to be redirected to the Tweets section to see all of your Tweets.
Total likes
The total number of likes received during the date period you have selected.
Simple Retweet
Total number of Retweets (of your own Tweets) you received during the date period you have selected. This data is updated approximately every hour.
Replies received
Total number of Replies you received during the date period you have selected. This data is updated approximately every hour.
Post lifespan chart
See how your Tweet's Likes/Engagements/Retweets and Replies received during the first 24 hours compared with that of your previous Tweet. Use the drop-down arrow to select the KPI you'd like to look at. Data is updated approximately every hour.
Likes history chart
See the evolution of your likes over time (based on the date period you have selected), along with the average likes per day.
Retweets history chart
See the evolution of your Retweets over time (based on the date period you have selected), along with the average Retweets per day.
ENGAGEMENT SECTION
Total engagement
The total number of actions received on your Tweets and Replies. Actions include Likes, Replies, and Retweets.
Average engagement rate per Tweet
The average of the engagement rates per Tweet across all Tweets published during the date period you have selected. The engagement rate per Tweet is calculated by taking the Likes, Replies and Retweets received, divided by the number of followers at the time of the Tweet.
Average engagement on impressions per Tweet
The average of engagements on impressions per Tweet published during the date period you have selected. Calculated by taking the total engagement (Likes, Replies, Retweets) divided by the impressions of the Tweets.
Most engaging Tweets
This section shows you the 10 most engaging Tweets published within the date period you have selected. Engagement is the sum of Likes, Replies and Retweets. Can also change to filter by least engaging. Click "See more posts" to be redirected to the Tweets section to see all of your Tweets.
Total likes
The total number of likes received during the date period you have selected.
Average likes received per Tweet
The average number of likes received per Tweet during the date period you have selected. Calculated by taking the total Likes divided by the number of Tweets.
Simple Retweet
Total number of Retweets (of your own Tweets) you received during the date period you have selected. This data is updated approximately every hour.
Average Retweets per Tweet
The average number of Retweets received per Tweet during the date period you have selected. Calculated by taking the total number of Retweets divided by the number of Tweets.
Likes history chart
See the evolution of your likes over time (based on the date period you have selected), along with the average likes per day.
Retweets history chart
See the evolution of your Retweets over time (based on the date period you have selected), along with the average Retweets per day.
Best time to post chart
Understand when your Tweets have received the most engagement (based on your previous posting habits). The bigger the circle, the higher the engagement. Yellow circles = best times to post. Black circles = your posting habits. The bigger the black circles are, the more you post.
Engagement per tweet type
The engagement received by each of your Tweets grouped by type of Tweet (Status, Link, Photo, Video, Carousel, Poll, Retweet with comment, Retweet or Reply).
Average engagement rate history
See how your average engagement rate is evolving over time (based on the date period you have selected). Each data point represents the average engagement rate for all tweets posted on that day. Data is updated approximately every hour.
Replies received
The total number of Replies you've received during the date period you have selected. This data is updated approximately every hour.
Average Replies per Tweet
The average number of Replies per Tweet across all Tweets published during the date period you have selected.
Replies history chart
See the evolution of the replies you've received over time (based on the date period you have selected), along with the average replies per day.
Video views history chart
See the evolution of video views you've received over time (based on the date period you have selected).
Total views
The total number of views on your videos published during the date period you have selected.
Average views per video
The average number of views per video for videos published during the date period you have selected.
COMMUNITY
Total followers
The current total number of people following your Twitter profile
Follower evolution
How your number of followers has evolved during the date period you have selected.
Follower evolution percentage
See how your number of followers has evolved as a percentage during the date period you have selected.
Follower growth chart
See how your number of followers is growing over time (based on the date period you have selected). Data in this chart is updated approximately every hour.
Gained and lost followers chart
See the number of followers you’ve gained and lost on a daily basis.
CONTENT
Total Tweets
The total number of Tweets you've published during the date period you have selected. This includes all types of Tweets and Retweets, but does not include the Replies you've made. This data is updated approximately every hour.
Total Replies sent
The total number of Replies you've sent during the date period you have selected. This data is updated approximately every hour.
Average Tweets per day
The average number of Tweets per day during the date period you have selected. This includes every type of tweet and retweet except the replies you've made. The data is updated approximately every hour.
Total statuses
The total number of text-only Tweets you've posted during the date period you have selected.
Total links
The total number of Tweets with a link you've posted during the date period you have selected.
Total photos
The total number of Tweets with only 1 photo you've posted during the date period you have selected.
Total videos
The total number of Tweets with a video you've posted during the date period you have selected.
Tweets history chart
See the evolution of your number of Tweets over time (based on the date period you have selected).
Type distribution chart
See the distribution of your Tweets by type (Status, Link, Photo, Video, Carousel, Poll, Retweet with comment, Retweet or Reply). Data is updated approximately every hour.
Post density chart
Your posting habits per day, compared to the average per day. Can also be switched to hourly data using the drop-down arrow. This data is updated approximately every hour.
IMPRESSIONS
Total Impressions
The total number of times your Tweets and Replies have been viewed during the date period you have selected. This includes views on any type of Tweet and all of your Replies.
Average impressions per tweet
The average number of times your Tweets have been viewed during the date period you have selected.
Average impression rate per Tweet
The average impression rate of the Tweets published during the date period you have selected. The impression rate for a given Tweet is calculated by taking the number of impressions and dividing by the number of followers at the time of posting.
Impressions history chart
See how your impressions evolve over time.
Average impressions per Tweet type
The average impressions received by each of your publications, grouped by type.
Tweets with the most impressions chart
Check which of your Tweets have the highest impressions (number of views) during the date period you have selected. The filter can also be changed to show Tweets with the least impressions using the drop-down arrow.
MEDIA VIEWER
Likes
Total number of times that post has been liked.
Simple Retweets
Total number of times that post has been retweeted.
Replies received
Total number of times someone has replied to that post.
Engagement rate
Calculated by taking the total engagement received (Likes, Replies and Retweets), and dividing this figure by the number of followers at the time of the Tweet.
Impressions
The total number of times your Tweet has been seen.
Engagement on impressions rate
Calculated by taking the total engagement received (Likes, Replies and Retweets) dividing this figure by the impressions of the Tweet.