What's included in the Industry Benchmark feature for Facebook?

It's now possible to compare your Facebook page performance using our brand new Industry Benchmark feature for Facebook pages! 

This feature can be found on the left-hand side menu, under "Listening" and then "Industry Benchmark", and is available for users on PRO, ADVANCED and AGENCYplans.

With KPIs including Average Fan Growth Rate, Average engagement per post and Average engagement on reach, you can easily compare your Facebook page performance with that of others in your industry.

You can see a breakdown of the type of posts which have been published (Photo, Video, Link or Status), the Reach Distribution between fans and non-fans, as well as the Reach Distribution by Source (whether it be paid, viral or organic)!

The comparative table also allows you to easily compare at a glance the Average number of fans, Average number of posts per day, Average reach rate per post, and Average clicks per post.

Benchmarks are based on other Iconosquare users from within the Industry you selected for your Facebook Business page.

If you believe you are not listed as the right industry, you will need to change this directly on your Page settings in Facebook.