How is the average impression rate calculated for Stories? Cordelia October 05, 2021 09:02 The average impressions for a Story is the impressions divided by the reach. That is to say, the number of views divided by the viewers of the Story. Related articles Why can't I see reposted Stories in my Iconosquare analytics? The Iconosquare Guide to Reach & Impressions Comments 0 comments Article is closed for comments.