How is the average impression rate calculated for Stories? Cordelia October 05, 2021 09:02 The average impressions for a Story is the impressions divided by the reach. That is to say, the number of views divided by the viewers of the Story. Related articles Instagram Insights - Alphabetical Glossary Can I get access to my follower demographics? How to convert your Instagram account to an Instagram Business Profile Why can't I see reposted Stories in my Iconosquare analytics? How are my Average Impressions for Stories calculated? Comments 0 comments Article is closed for comments.