How is the average impression rate calculated for Stories? Cordelia October 05, 2021 09:02 The average impressions for a Story is the impressions divided by the reach. That is to say, the number of views divided by the viewers of the Story. Related articles The Iconosquare Guide to Reach & Impressions Can I get access to my follower demographics? Why can't I see reposted Stories in my Iconosquare analytics? Instagram Insights - Alphabetical Glossary Comments 0 comments Article is closed for comments.