LIKES AND COMMENTS
When you boost/promote a post from your Instagram feed and receive additional likes and comments on this post during the boosted period, these likes and comments are available to view in your analytics on Iconosquare.
In any case, likes & comments from separately created Ads that don't show up on your Instagram profile (also known as "dark posts") will not be included in your Iconosquare analytics. This is the same for all Iconosquare plans.
REACH AND IMPRESSIONS
We do include both paid and organic reach and impressions data in the Reach and Impressions KPIs on the Overview page and the Reach page, and also on the Reach & Impressions History chart (shown below), however, we don't provide a breakdown of the paid/organic data here, only a combined total.
"Paid" Reach & Impressions in this case refers to the Reach & Impressions of both boosted posts and Ads.
If you're on the trial, the ADVANCED plan, or the ENTERPRISE plan, you'll be able to see a breakdown of paid/organic reach and impressions on individual post analytics!
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