Why does the number of likes on the Media Viewer sometimes appear in blue? Cordelia October 05, 2021 09:01 The number of likes will appear in blue on the Media Viewer when you've liked the media yourself. Related articles The engagement rate is very high for some of my media. Why? Why can't I like or comment on posts anymore? I keep getting an automatic publishing error! How are daily likes and comments calculated? What's included in the Industry Benchmark feature for Instagram? Comments 0 comments Article is closed for comments.