Why does the number of likes on the Media Viewer sometimes appear in blue? Cordelia October 05, 2021 09:01 The number of likes will appear in blue on the Media Viewer when you've liked the media yourself. Related articles How are daily likes and comments calculated? The engagement rate is very high for some of my media. Why? Can I download post-by-post analytics? Why can't I like or comment on posts anymore? Reels analytics are now on Iconosquare 🎉! Comments 0 comments Article is closed for comments.