Deprecation of Facebook and Instagram Metrics

Following updates to Meta’s API, a number of Facebook and Instagram insights will no longer be available on Iconosquare.

To ensure the accuracy of reporting, as well as not being collected in future, all of the historical data for the below metrics will no longer be accessible on the Iconosquare platform from 4th February 2025. 

In order to keep the existing data, please export this before the deadline of 4th Feb.

Deprecated Facebook Metrics

• Page’s fan Engagement history
• Page Engagements
• Engagement rate on reach

• Organic Reach only for the Reach KPI

• Page consumptions
• Engagement on Reach rate
• Page engagement

• Gained fans per source
• Lost fans per source
• Language distribution of people engaged
• Age & gender of fans
• Age & gender of people engaged
• Cities of people engaged
• Countries of people engaged

Page performance:
March 14th, 2024

• Page mentions history
• Page performance history
• Tab views
• Top referring external domains
• Positive actions history

• Page views data
• Page CTA data
• Page check-ins data

• Organic Reach only for the Reach KPI
• Organic Reach for the Reach & Impressions history chart
• Organic Reach for the Page reach distribution by source chart
• Fans online

• Unique Clicks

Deprecated Instagram Metrics

Please note that some metrics have stopped being updated as of 9th January 2025, but historical data gathered will still be available to view on your Iconosquare account. The metrics impacted by this update are listed below:

Reels / Videos

• Video views
• Average views per video
• Video views history

Profile activity / Profile performance

• Profile visits
• Website clicks
• Get directions clicks
• Email clicks
• Phone Call clicks
• Text Message clicks

Thank you for your understanding.