---
title: How is the average impression rate calculated for Stories?
description: How is the average impression rate calculated for Stories?
---

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# How is the average impression rate calculated for Stories?

The impression rate of a Story is calculated by dividing the impressions by the reach. That is to say, the number of views divided by the viewers of the Story.    

The average impression rate is the average of the impression rates of the stories published during the selected period. 

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